Brazil wins Miss Charm 2023

Luma Russo of Brazil was crowned as the first-ever Miss Charm, while the Philippines’ delegate placed second at the pageant night held Thursday in Ho Chi Minh City, Vietnam.

Russo, a multilingual pilot who hails from Minas Gerais, beat 37 other women from around the world to win the inaugural edition of the contest.

The first runner-up is Annabelle McDonnell, 22, of the Philippines and the second runner-up is Olivia Tan, 29, of Indonesia. Completing the top 6 were the delegates from Colombia, Venezuela and South Africa. 

In the final round of pageant, the top three candidates were asked: “Every morning when you wake up, what do you think is the meaning of life? What are you living for?”

Russo answered: “If I have to sum it up in one word: freedom. Freedom, being able to travel where you want to, be who you want, do what you want, be the woman you are meant to be, follow your dreams…. To be able to achieve the knowledge, not only academically but the knowledge of culture, of emotional intelligence, to be able to reach your full potential.”

Here are the placements of the other Miss Charm aspirants:

Top 6

• Venezuela
• Colombia
• South Africa

Top 10

• Argentina
• Puerto Rico
• Costa Rica
• Dominican Republic

Top 20

• Chile
• China
• Korea
• Malaysia
• Mexico
• Ukraine
• Thailand
• Russia
• Poland
• Vietnam
• Netherlands

Miss Charm was first held in Vietnam with the aim of promoting culture, tourism and educational activities. The contest was originally scheduled to take place in 2019 but had to be delayed twice because of the COVID-19 pandemic.